Multi-level Customer Segmentation Mar 22, 2025 At its core, segmentation is about grouping entities—customers, users, transactions, or products—into meaningful clusters based on shared characteristics. Traditional segmentation often presupposes kn... analytics clustering customer segmentation customer understanding segmentation Read more
Class Imbalance Dec 31, 2023 Introduction Class Imbalance is a common challenge in statistics and machine learning where the distribution of the target variableis skewed, resulting in several issues such as bias towards the major... analytics datascience deep learning engineering machine learning Read more
Data Science Environment Setup Nov 7, 2022 I recently had to clean and reset my DS computer and thought I’d share my version of a data science environment setup. I’ve been using this setup for many years (roughly 5 or 6 years - with tweaks and... analysts analytics datascience datascientist Read more
What Is Product Analysis ? Jan 14, 2022 Perhaps the best way to understand product analysis is to unravel the questions that analysts try to answer through it. What is the abstract definition of the product in the context of the analysis ? ... analysts analytics product product analytics Read more
So Many Analysts, So Little Added Value ! Dec 25, 2021 “Through 2022, only 20% of analytic insights will deliver business outcomes.” - Gartner In its shocking report, Gartner outlines that roughly 80% of analytics projects will fail to deliver business ou... analysts analytics Read more